The Difference between “Good” Facilitation and Vertical Facilitation

Last week I posted a short article on Linked In on the difference between "good" facilitation and Vertical facilitation. I invite you to read it (you can find the LI post with a link to the article here.

In a comment on that post, someone wrote the following: 

"For me the vertical facilitation seems rather a team coaching skill, where the group decides what to do with the information provided. While the facilitator brings in energy to keep things moving, the team coach asks about the current level of energy in the team and let them generate their own energy which can bring results."

The last sentence helped me see yet another finer subtlety regarding how vertical facilitation is different from regular "team coaching." 

Here's the gist of my response….
 
Yes, one could say the vertical facilitation is a form of team coaching, as she is articulating it, but also offers an extra dimension of practice to team teach coaching. 

For instance, in the example above, the vertical facilitator might call attention to the current level of energy. But not in order that they generate new energy, per se. But rather to help them see something about themselves as a team—the seeing of which could empower new possibilities for deliberate engagement and action.
 
The point of differentiation here  is that, as vertical facilitators, we're saying something in order to help people potentially see something in themselves--something which they might not be seeing—rather than trying to encourage them (in subtle or not-so-subtle ways) to change something.
 
As we’ve said so many times, awareness (seeing something we didn’t see before) creates the possibility of choice. From the possibility arises new possibilities for action and behavior that is more congruent with our intention.
 
So, you could say that whereas the art of “good” facilitation is to help teams get better (in certain subscribed ways), the art of Vertical facilitation is to help teams create awareness—and from that awareness the possibility for new action and behavior. Ultimately, however, it is their choice to make.
What other differences do you see between “good” facilitation and vertical facilitation?